Senior Economy Designer · Data & Product Analytics

I turn player data into game economies that scale.

12+ years and 50+ shipped titles designing the currencies, sinks and monetization that keep free-to-play games profitable. I help mobile studios turn player behavior into confident, data-backed economy decisions.

  • 12+ Years experience
  • 50+ Games shipped
  • Hybrid-casual → Midcore Genres covered
  • Web2 + Web3 Both worlds

About me

Data-driven economies, explained.

Diego Fuentes Lamoneda, smiling, in a navy blazer

I'm Diego Fuentes Lamoneda, a Senior Economy Designer and data analyst with 12+ years in F2P mobile and gaming. I own the full loop:

  • Large-dataset SQL exploration
  • Hypothesis-driven experimentation
  • Dashboards and economic models that ship to product, engineering and business teams
  • Translating player behavior into explainable metrics, scalable economic models and revenue strategies, from soft-launch to live-ops
  • Early adopter of AI-assisted workflows for rapid prototyping and analyst-grade insight
If you need an economy that feels generous to players and stays healthy for the business, let's talk.

Areas of expertise

  • Data & Analytics
  • F2P Monetization
  • Economy Simulation
  • SQL & Dashboards
  • A/B Experimentation
  • Product Strategy

Contact

Have a game that needs an economy?

I'm available for freelance and consulting: economy design, monetization audits, and data-driven live-ops. Let's talk.